How to know if you’re operating without strategy (and what it’s costing you)

How to know if you’re operating without strategy (and what it’s costing you)

New year, new you

You made the declaration on January 1st, full of motivation and fresh energy.

This is the year it all changes.

But now it’s almost mid-year... and you're still stuck. Battling the same problems. Overwhelmed. Unsure what to focus on next. Spinning your wheels.

If that sounds familiar, here's the truth: you're probably running your business without a clear strategy — and it’s costing you more than you think.

10 signs you are operating without a business strategy:

  1. Firefighting 24/7
    You’re always putting out fires and can’t seem to make real progress.

  2. Lost momentum
    You had big goals, but they fizzled out because you never mapped out the how.

  3. Shiny object syndrome
    You jump between ideas, chasing trends instead of traction.

  4. Business dependency
    You’re terrified that everything will fall apart if you step away for even a day.

  5. Identity crisis
    Your business has shifted so many times that you struggle to explain what you actually do.

  6. Franken-strategy
    You’ve patched together bits and pieces from podcasts, courses and gurus — but nothing’s sticking.

  7. No data, no clarity
    You’re not tracking performance, so you have no idea what’s working (or not).

  8. Marketing mayhem
    You’re “doing all the things,” but don’t know what’s actually moving the needle.

  9. Endless to-dos
    Your task list is bloated, your energy is low, and nothing feels strategic.

  10. Zero breathing room
    You're constantly “on” and personal growth or rest feels impossible.

The cost of no strategy?

  • You waste time on things that don’t matter.

  • You burn money without knowing if it’s working.

  • You lose confidence and clarity.

  • You miss real growth opportunities.

And worst of all? You start to doubt yourself.

How do you get a business strategy?

Here’s the good news: strategy isn't some elusive, MBA-level magic. It’s practical. Actionable. And totally within reach. Here’s how to begin:

1. Identify what’s not working

Start by getting brutally honest. What feels chaotic, broken, or just plain off in your business? Make a list — no filters.

2. Clarify the destination

Where do you actually want to go? More freedom? More profit? More clarity? Pick a direction, not just a vibe.

3. Map the steps backwards

Work backwards from your goals. What needs to happen in the next 3 months? What about the next 30 days? What can you do this week?


Need help?

Don’t try to boil the ocean. You don’t need another YouTube funnel hack or a cookie-cutter template.

What you need is a real, grounded strategy — one that gives you clarity, direction and momentum.

In our business strategy sessions, we map out:

  • Your goals and vision

  • Offers, pricing and positioning

  • Marketing strategy that aligns

  • Systems to free up your time

  • A clear, doable plan of action

You’ll leave knowing exactly what to do — and how to make it happen.

👉 Book a business strategy session here.


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What would you do if you had more time in your business?

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Managing your time as an entrepreneur: How to maximise your productivity