Insights
Strategic insights at the intersection of brand, commerce, and digital systems
We are now Squarespace Gold Partners
Gem Media is now a certified Squarespace Gold Partner. Discover what this recognition means for our clients and how we deliver strategic, luxury web design with proven expertise.
September Business Plan - What to work on in your business this month
Spring is here and so is your chance to reset. Discover what business owners should focus on in September — from marketing audits to holiday planning, customer retention and more.
The mobile-first enterprise: Running global operations seamlessly from any device
Running your business from your phone is the new way of working. With mobile technology advances, it's easier than ever to manage your business while on the go. Here are some of tips for getting started.
Digital hospitality: designing online experiences that rival a luxury hotel stay
Your website is the lobby. It’s the first thing your guest sees, the moment they begin to imagine their stay. And just like the hotel itself, it should feel curated, seamless, and unforgettable.
Whether you're launching a new boutique accommodation or elevating an existing property, here’s how to build a website that doesn’t just look stunning - but also books.
August Business Plan - What to work on in your business this month
August is here, and while winter might be winding down, there's no reason your business momentum has to. This month, think outside the box and focus on fresh strategies to set you up for a successful final quarter.
The psychology of brand obsession: applying the IKEA effect to your business
IKEA didn’t just sell flat‑pack furniture - they engineered an emotional experience that makes customers fall in love with products and the brand itself. Here’s how they instil obsession -and how you can steal their playbook.
Designing digital touchpoints for high-end salon brands
In the beauty and wellness world, your website is often the first point of contact - and first impressions matter more than ever. Your site isn’t just a digital brochure; it’s your brand ambassador, your silent salesperson, and your 24/7 booking assistant.
Bottlenecks at scale: how hidden frictions kills business growth
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Beyond the product: Why modern consumers are buying into a world, not just a brand
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Before the launch: The power of a strategic Coming Soon page
Don’t wait for your full site to go live. A polished Coming Soon page builds trust, captures leads and gives your brand a strong digital start from day one.
The art of a high-converting Call To Action (CTA)
A CTA is more than a digital nudge. Rooted in behavioural psychology principles, it’s a brand touchpoint that signals confidence, clarity and an understanding of what your ideal client desires most. Whether placed on a homepage, embedded in an email or tucked into packaging, the most effective CTAs feel like personal recommendations rather than blunt directives.
Make blogging a business asset (not just another marketing task)
Blogging isn’t just about sharing ideas — it's about building visibility, trust and long-term momentum. Unlike paid advertising, blog content continues to work in the background, compounding over time.