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From the journal

CATEGORIES
  • Brand Strategy
  • Business Strategy & Growth
  • Client Experience & Comms
  • E-Commerce
  • Marketing
  • Remote Life
  • Systems & Operations
  • Web Design & Digital Experience
  • Brand Strategy
  • Business Strategy & Growth
  • Client Experience & Comms
  • E-Commerce
  • Marketing
  • Remote Life
  • Systems & Operations
  • Web Design & Digital Experience
Beyond the product: Why modern consumers are buying into a world, not just a brand
Brand Strategy, Client Experience & Comms Gemma Johnson 24/06/2025 Brand Strategy, Client Experience & Comms Gemma Johnson 24/06/2025

Beyond the product: Why modern consumers are buying into a world, not just a brand

Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.

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Welcome Guides: What to include in yours
Client Experience & Comms Gemma Johnson 17/03/2025 Client Experience & Comms Gemma Johnson 17/03/2025

Welcome Guides: What to include in yours

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Beyond the service: How to turn your salon into an experience clients crave
Brand Strategy, Client Experience & Comms Gemma Johnson 04/03/2024 Brand Strategy, Client Experience & Comms Gemma Johnson 04/03/2024

Beyond the service: How to turn your salon into an experience clients crave

Step into the average salon and you’ll get the same thing anywhere: a haircut, a massage, a facial. But step into the right salon - the one that understands the art of experience - and you’ll feel something else entirely. That feeling is what keeps clients loyal.

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Digital curation: shaping brand perception across social platforms
Brand Strategy, Marketing, Client Experience & Comms Gemma Johnson 23/06/2023 Brand Strategy, Marketing, Client Experience & Comms Gemma Johnson 23/06/2023

Digital curation: shaping brand perception across social platforms

A curated social media feed is a powerful tool to evoke your brand's visual identity online. By carefully selecting and arranging the content you share, you create a cohesive and visually appealing representation of your brand.

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A bespoke client experience is quality assurance for your brand
Client Experience & Comms Gemma Johnson 06/06/2023 Client Experience & Comms Gemma Johnson 06/06/2023

A bespoke client experience is quality assurance for your brand

In today’s fiercely competitive global market, client experience is key to staying ahead of the curve. No matter what industry you are in, providing a top-notch client experience is increasingly important. It’s a crucial factor that separates the best brand experiences from the rest.

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