From the journal
Beyond the product: Why modern consumers are buying into a world, not just a brand
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Beyond the service: How to turn your salon into an experience clients crave
Step into the average salon and you’ll get the same thing anywhere: a haircut, a massage, a facial. But step into the right salon - the one that understands the art of experience - and you’ll feel something else entirely. That feeling is what keeps clients loyal.
Digital curation: shaping brand perception across social platforms
A curated social media feed is a powerful tool to evoke your brand's visual identity online. By carefully selecting and arranging the content you share, you create a cohesive and visually appealing representation of your brand.
A bespoke client experience is quality assurance for your brand
In today’s fiercely competitive global market, client experience is key to staying ahead of the curve. No matter what industry you are in, providing a top-notch client experience is increasingly important. It’s a crucial factor that separates the best brand experiences from the rest.