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From the journal

CATEGORIES
  • Web Design & Digital Experience
  • Web Design & Digital Experience
Beyond the product: Why modern consumers are buying into a world, not just a brand
Brand Strategy, Client Experience & Comms Gemma Johnson 24/06/2025 Brand Strategy, Client Experience & Comms Gemma Johnson 24/06/2025

Beyond the product: Why modern consumers are buying into a world, not just a brand

Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.

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A logo is not your brand: Understanding the bigger picture of your brand elements
Brand Strategy Gemma Johnson 03/02/2025 Brand Strategy Gemma Johnson 03/02/2025

A logo is not your brand: Understanding the bigger picture of your brand elements

Discover why a logo is just the beginning. Learn how brand values, voice and experience shape a memorable brand identity beyond the visual mark.

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Designing a clinic environment patients love - tips for healthcare providers
Brand Strategy Gemma Johnson 27/05/2024 Brand Strategy Gemma Johnson 27/05/2024

Designing a clinic environment patients love - tips for healthcare providers

Learn how to create a clinic space that feels welcoming, calming, and supportive, leading to increased patient satisfaction and better healthcare outcomes.

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Beyond the service: How to turn your salon into an experience clients crave
Brand Strategy, Client Experience & Comms Gemma Johnson 04/03/2024 Brand Strategy, Client Experience & Comms Gemma Johnson 04/03/2024

Beyond the service: How to turn your salon into an experience clients crave

Step into the average salon and you’ll get the same thing anywhere: a haircut, a massage, a facial. But step into the right salon - the one that understands the art of experience - and you’ll feel something else entirely. That feeling is what keeps clients loyal.

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Automation as growth strategy: Klaviyo flows that scale revenue
E-Commerce, Brand Strategy Gemma Johnson 12/02/2024 E-Commerce, Brand Strategy Gemma Johnson 12/02/2024

Automation as growth strategy: Klaviyo flows that scale revenue

Successful brands understand that effective email marketing is not just about sending promotional messages – it's about nurturing relationships, driving engagement, and ultimately, boosting sales.

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Navigating a Recession: Marketing Strategies for Staying On Top of Business
Brand Strategy Gemma Johnson 10/10/2023 Brand Strategy Gemma Johnson 10/10/2023

Navigating a Recession: Marketing Strategies for Staying On Top of Business

Navigating a recession can be a daunting task. During a recession, most companies reduce their marketing budget or stop marketing altogether. In this blog post, we will discuss marketing strategies that can help businesses navigate a recession, attract customers, and emerge stronger.

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Digital curation: shaping brand perception across social platforms
Brand Strategy, Marketing, Client Experience & Comms Gemma Johnson 23/06/2023 Brand Strategy, Marketing, Client Experience & Comms Gemma Johnson 23/06/2023

Digital curation: shaping brand perception across social platforms

A curated social media feed is a powerful tool to evoke your brand's visual identity online. By carefully selecting and arranging the content you share, you create a cohesive and visually appealing representation of your brand.

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Storytelling is at the heart of everything we do
Brand Strategy Gemma Johnson 21/06/2023 Brand Strategy Gemma Johnson 21/06/2023

Storytelling is at the heart of everything we do

Connection in this modern age is crucial and is the most authentic way to share your story and connect with your ideal customers and clients.

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Beyond ads: how leading brands use SEO to build sustainable market share
Brand Strategy, Web Design & Digital Experience, Marketing Gemma Johnson 04/05/2023 Brand Strategy, Web Design & Digital Experience, Marketing Gemma Johnson 04/05/2023

Beyond ads: how leading brands use SEO to build sustainable market share

Are you running campaigns and spending money on pricey ad placements but not seeing the impact or return on the investment that you'd hoped for? You're not alone - many business owners find themselves over-investing in ads with limited success.

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Branded commerce: creating signature touchpoints in Shopify
Brand Strategy, E-Commerce Gemma Johnson 23/01/2023 Brand Strategy, E-Commerce Gemma Johnson 23/01/2023

Branded commerce: creating signature touchpoints in Shopify

Gain an edge on the competition with these tips for incorporating branded touchpoints into your Shopify store. Learn how to create a seamless, memorable experience that increases sales and grows your brand.

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Future-proof your brand: Essential steps for the new year
Brand Strategy Gemma Johnson 16/01/2023 Brand Strategy Gemma Johnson 16/01/2023

Future-proof your brand: Essential steps for the new year

Ready to make sure your brand stays ahead of the curve for the new year? Get the low-down on how you can craft a successful brand strategy for the new year with these essential prepping tips.

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How to prepare your business for Black Friday
E-Commerce, Brand Strategy Gemma Johnson 10/10/2022 E-Commerce, Brand Strategy Gemma Johnson 10/10/2022

How to prepare your business for Black Friday

Get ready for the busiest shopping day of the year and maximise your business' potential. Learn about the essential steps you need to take in order to ensure a successful Black Friday.

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