- Gem Media is an Auckland-based boutique web studio and consultancy, blending artful design with operational precision to craft digital spaces that feel like home.

ABOUT US

For over five years, we’ve partnered with thoughtful, future-focused brands across New Zealand and Australia, from Auckland's innovative startups to Sydney and Melbourne's technology leaders.

At Gem Media, restraint is a feature, not a flaw - we believe simplicity is the ultimate form of sophistication. The most powerful digital experiences are quiet, confident and deeply intentional, designed to last, not chase trends.

We don’t just design websites - we architect business systems. Every project is approached with structured calm, strategic clarity and timeless design. Your website isn’t just a page; it’s a high-converting ecosystem, engineered to scale your business and impact without chaos.

WHY GEM MEDIA?

We’ve partnered with 50+ ambitious brands across New Zealand and Australia, delivering timeless branding and high-converting websites and e-commerce stores that fuel growth.

As strategic partners, we reject cookie-cutter approaches - starting each engagement with a deep-dive audit to uncover opportunities, then building tailored designs and automations that streamline operations and save you time.

We offer flexible solutions from 1-day intensives for quick optimisations to fully custom builds that position you for dominance.

What our clients say

Testimonials

I was lucky enough to partner with Gem Media to build out a web presence for my new venture. Working with Gemma made the process and challenge of building out design and content for the site a positive, collaborative process and the end product was to the highest quality. Would highly recommend!

ANTHONY | OWLCHEMY EXECUTIVE COACHING & ADVISORY

Gem Media exceeded our expectations! They skilfully designed, built, and launched our website with a seamless process from start to finish. Their team was professional, creative, and responsive, delivering a polished site that perfectly represents our brand. Highly recommended for anyone that's looking for a hassle-free web development experience!

DEAN | ENERGY AT HOME

Gemma was very helpful helping me to fix my website and anything you need for your Business and will highly recommend her

OMAR | MASTER 1 PAINTING SERVICE

Gemma refreshed our website based on our brief and direction, and was very thorough throughout the process. She works with structure which makes it easy when managing a large project.

VANITA | RED OFFICE

I've been very impressed from beginning to end with Gemma's exceptional communication, design skills and professionalism. Her talent and passion for graphic design is evident through all of her work, and her carefully considered processes make the customer experience streamlined and enjoyable. I am absolutely thrilled with all the work Gemma has done for me. I can highly recommend her to anyone looking for exceptional quality design and media services, with a friendly and helpful approach!

BELINDA SILK | WAIUKU CRANIOSACRAL

I really appreciate that Gemma listened carefully to my business ideas and could put it all together in a cohesive way. I’m delighted with the website and the ease at which I can edit it as needed.

- MICHELE / LUMIERES CLINIC

Gemma has tweaked our website to keep it fresh and functional. I really appreciate her “no question is too simple” approach and I admire her “behind the scenes technical know-how”.

- JOANNE | SCOTT’S STEELWORKZ

The website and branding ticks all the boxes. There are so many nice touches. The copywriting tells our story so well. The product photography is really clever and fits the handmade nature of what I make. I’m very happy with the final result.

- TROY / WEST COAST TIMBER TREASURES

MEET OUR FOUNDER

Gemma Johnson

Director & Principal Strategist, Gem Media®

I founded Gem Media® to bring a new calibre of thinking to business-building - one that balances elegance with systems, and vision with discipline.

My background spans science, environmental systems and engineering informs our structured logic, bringing long-term clarity to business that sets our work apart.

This studio isn’t about chasing trends. It’s about building brands with staying power - grounded in intelligence, elevated by design and scaled through operational excellence.

Every client we serve is creating something meaningful - we ensure their digital foundation supports that ambition beautifully, sustainably and strategically.

OUR APPROACH

01. Discovery & Strategy

Before we design anything, we get clear on everything. Together we uncover your brand essence, goals, audience and market- then translate that into a focused, strategic plan to guide the project.

→ This phase builds the foundation for a refined, intentional result.

02. Creative Direction

This is where your vision takes shape. We explore visual directions and structural concepts, grounded in strategy and designed for impact.

→ Every choice feels cohesive, deliberate and unmistakably yours.

03. Design & Build

With direction established, we bring your brand to life. From identity systems to custom websites and Shopify builds, every detail is crafted for clarity, beauty and function.

→ Feedback is structured and streamlined - no overwhelm, no chaos, just progress.

04. QA & Launch

We stay hands-on right through to launch. Once everything is tested and approved, we guide you through go-live with confidence - complete with tools, training and documentation.

→ You’ll walk away empowered, not dependent.

05. Post-Launch Growth

After launch, we don’t disappear. Whether you need strategic consulting, updates or ideas for your next stage of growth, we remain your long-term digital partner.

→ Because real success begins after launch.

Your brand deserves more than ordinary.

Our work helps brands lead - not follow, making even your most ambitious goals feel within reach.

Work with us