Discover what your web developer isn’t telling you - from hidden costs to SEO gaps. Essential insights for business owners building smarter websites.

Gem Media is now a certified Squarespace Gold Partner. Discover what this recognition means for our clients and how we deliver strategic, luxury web design with proven expertise.

Your website is the lobby. It’s the first thing your guest sees, the moment they begin to imagine their stay. And just like the hotel itself, it should feel curated, seamless, and unforgettable.

Whether you're launching a new boutique accommodation or elevating an existing property, here’s how to build a website that doesn’t just look stunning - but also books.

In the beauty and wellness world, your website is often the first point of contact - and first impressions matter more than ever. Your site isn’t just a digital brochure; it’s your brand ambassador, your silent salesperson, and your 24/7 booking assistant.

Don’t wait for your full site to go live. A polished Coming Soon page builds trust, captures leads and gives your brand a strong digital start from day one.

A CTA is more than a digital nudge. Rooted in behavioural psychology principles, it’s a brand touchpoint that signals confidence, clarity and an understanding of what your ideal client desires most. Whether placed on a homepage, embedded in an email or tucked into packaging, the most effective CTAs feel like personal recommendations rather than blunt directives.

Building a real estate website is a critical step in modernising your real estate brokerage, agent or property management business. A well-designed website is a hub for client engagement, property showcases and lead generation.

Perform a DIY website audit to ensure your site is fast, secure, and user-friendly. Learn how to check for issues like slow speeds, broken links, SEO performance, and security vulnerabilities. Keep your website in top shape for better conversions and long-term success.

Even traditional businesses like butcheries need an online presence to stay competitive and grow. A well-designed butchery website can do more than showcase your products. Here’s everything you need to know to build a website for your butchery that works as hard as you do.

Designing websites that earn trust: prioritise accessibility, privacy, honesty and meaning in every digital touchpoint.

Ready to create a website that sells more flowers and secures event bookings? Follow this guide to building a florist website that includes a shop for bouquets, a stunning portfolio, corporate flower services and SEO tips.