Elevated digital presence and search-first strategy for a growing skincare brand.
Genie in a Jar
Website Design & Development
Refining the digital experience for a cult classic New Zealand skincare brand
A modern website refresh paired with SEO strategy to boost visibility and conversions
The brief
With a loyal customer base and a growing product range, the goal was to create a more intuitive, beautiful and conversion-optimised shopping experience.
We led a light yet impactful website redesign to modernise the overall look and feel — introducing a more elevated design system, cleaner layouts, and better content structure to support trust and drive product discovery. Every design decision was made with the end user in mind: clear navigation, faster performance and a smoother checkout journey.
Our approach
On the backend, we implemented a full SEO optimisation strategy to help Genie in a Jar compete in a crowded skincare market. This included optimised metadata, on-page keyword refinement, improved site structure, and performance enhancements — all designed to improve organic rankings and attract more qualified traffic.
The result is a digital presence that reflects the brand’s integrity, efficacy, and elegance — and positions Genie in a Jar for long-term growth in the natural skincare space.
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