Get Your Website Ready for the New Year: Tips and Tricks
The new year is just around the corner, which means it's time to start thinking about ways to improve your website. If you're like most business owners, you'll be making resolutions to improve your website and sales in the new year. But where do you start? There are a lot of things to consider when preparing your website for the new year, from updating your design to refreshing your content. In this blog post, we will give you tips and tricks on how to get your website ready for the new year.
Update Your Design
A fresh coat of paint can do wonders for any space, and your website is no exception. If your site's design looks a little dated or you simply want to give things a facelift, now is the perfect time to do it.
A fresh, modern design will show customers that you're keeping up with the times and that you're serious about your business. It can also help you stand out from the competition. When updating your design, consider changing your colour scheme, typography, or layout. You could also add some new visuals, like photos or videos.
If you're not sure how to update your design, consider hiring a professional web designer to do it for you. Get in touch with us to get this done for you.
Evaluate Your Content
In addition to updating your design, you should also evaluate your content. Take a good, hard look at your content. Is all of it still relevant? Are there any outdated blog posts or pages that need to be updated? Are there any gaps in your content that you need to fill? Addressing these questions now will save you a lot of time and effort down the road and gives you a clear to-do list of things to tackle when you get back to work.
You may consider creating new blog posts, adding new pages to your website, and updating any outdated information on your site. Fresh content will keep people coming back to your site and it will also help you rank higher in search engines.
Make Sure Your Site is Mobile-Friendly
In today's day and age, it's absolutely essential that your website is mobile-friendly. More and more people are using their smartphones and other mobile devices to surf the web, so it's important that your site looks good and functions properly on these devices. If your site isn't optimised for mobile, you're likely losing out on a lot of potential traffic. If you're not sure how to do this, there are plenty of resources available online to point out what you need to check or you could hire a professional to help you out.
Assess Your SEO
Another resolution you might have for the new year is to increase your web traffic. If you're not happy with where your site currently ranks in search engine results pages, now is the time to make some changes. Evaluate your current SEO strategy and see where there's room for improvement. SEO is the process of optimising your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want them to see your website at the top of the list.
To improve your SEO, start by doing keyword research and then incorporate those keywords into your website's title tags, meta descriptions, header tags, and body content. Are you using the right keywords? Are you creating enough high-quality content? Once you identify areas that need work, you can start making changes that will help boost your rankings and bring more traffic to your site.
Increase security
Finally, don't forget about security when preparing your website for the new year. With hackers becoming more sophisticated every day, it's important to take steps to protect yourself and your customers from potential attacks.
What we recommend is to set up 2FA (two-factor Authentication) on all user logins to your website so would-be hackers cannot access your site if they crack you password without knowing your 2FA code. Another layer of protection is by ensuring that all sensitive information on your site is encrypted with SSL certificates.
There are a lot of things to consider when preparing your website for the new year. But by following these tips—updating your design, refreshing your content, and increasing your web traffic—you can start the new year off on the right foot!
There are a lot of things to consider when preparing your website for the new year. But by following these tips—updating your design, refreshing your content, and increasing your web traffic—you can start the new year off on the right foot!
✨ To book your website build or Shopify store project for the new year, enquire through our website to set up your intro call.
