Insights
Strategic insights at the intersection of brand, commerce, and digital systems
How to automate client bookings on your website
Operations and management are two of the biggest burdens faced by small business owners. Luckily, there are plenty of tools out there that can automate time-consuming operations, management tasks, and even the entire booking process so you don’t have to worry about the details anymore.
How to build a restaurant website
Ready to take your restaurant online? Follow our comprehensive guide to build a restaurant website that attracts customers and gets tables booked.
Don’t forget to update your website footer for the new year
Find out the purpose of that tiny date in your website footer and why it is important to make sure it is up to date!
The future of organic visibility: executive priorities for SEO in 2025
Search Engine Optimisation (SEO) remains a cornerstone for businesses seeking online visibility from their competition. Understanding the intricacies of SEO has never been more crucial.
Why a website backup could save your business
If you own a business, chances are you have a website. And if you have a website, you need to regularly back it up — yet so many businesses fail to do it regularly (if at all). Website backups are like an insurance policy for your site. They protect you in case of an emergency by giving you a copy of your site that you can restore if something goes wrong.
Mistakes that can be avoided with regular website maintenance
Your website is often your brand’s first impression - your digital storefront, sales funnel, and business card rolled into one. But without regular upkeep, even the best-designed site can quietly break down behind the scenes.
Beyond ads: how leading brands use SEO to build sustainable market share
Are you running campaigns and spending money on pricey ad placements but not seeing the impact or return on the investment that you'd hoped for? You're not alone - many business owners find themselves over-investing in ads with limited success.
Your digital emissions: Sources of your digital carbon footprint
Discover how your online work can lead to digital emissions and find out the ways in which you can reduce your carbon footprint. Understand and explore the sources of digital emissions so that you can be a part of a mindful, greener future.
Who is responsible for maintaining a website?
Learn who should be responsible for the maintenance and upkeep of your business website. Find out how to ensure it continues functioning optimally and seamlessly for customers and leads.
Get Your Website Ready for the New Year: Tips and Tricks
Learn how to get your website ready for the new year with this list of tips, tricks, and strategies that can help you make sure your site stays up-to-date.
The SEO audit: a guide to diagnosing digital performance
Get a comprehensive analysis of your website's search engine optimisation and discover areas where your site could perform better with this helpful guide. Make sure you get the most out of your online presence by understanding what an SEO audit is and how it can benefit you.
7 easy ways to improve website usability and accessibility
Make your website more user-friendly for everyone with these seven easy tips. Learn how to make your website accessible for people of all abilities, making it easier for everyone to use. Improving usability and accessibility can help you attract more customers and grow your business.