Step into the average salon and you’ll get the same thing anywhere: a haircut, a massage, a facial. But step into the right salon - the one that understands the art of experience - and you’ll feel something else entirely. That feeling is what keeps clients loyal.

Successful brands understand that effective email marketing is not just about sending promotional messages – it's about nurturing relationships, driving engagement, and ultimately, boosting sales.

In the ever-evolving world of e-commerce, staying ahead of the curve is crucial. As we step into 2024, let's explore the anticipated Shopify design trends that will redefine your customers digital shopping experience.

Find out the purpose of that tiny date in your website footer and why it is important to make sure it is up to date!

Segmenting your audience in Klaviyo allows you to send targeted and relevant messages to specific groups, increasing the likelihood of engagement and driving growth. Read our comprehensive list of Klaviyo segments.

As we approach the close of another year, now is the perfect time to engage in a thoughtful business post-mortem. This practice allows entrepreneurs and business owners to reflect on the past year's successes, challenges, and lessons, providing valuable insights that can shape a more strategic and prosperous path in the coming year.

Search Engine Optimisation (SEO) remains a cornerstone for businesses seeking online visibility from their competition. Understanding the intricacies of SEO has never been more crucial.

If you own a business, chances are you have a website. And if you have a website, you need to regularly back it up — yet so many businesses fail to do it regularly (if at all). Website backups are like an insurance policy for your site. They protect you in case of an emergency by giving you a copy of your site that you can restore if something goes wrong.

As a business owner, managing our tasks and to-do lists can be a challenging feat. We often find ourselves overwhelmed by the sheer volume of work, struggling to determine what needs to be done first. Prioritisation systems provide us with a structured approach to tackle tasks efficiently.

Effective planning and strategy are crucial to achieving business success. Business quarters are four distinct periods within the year that offer the perfect framework for planning, setting goals, and tracking progress.

An effective marketing budget allocation is the key to achieving growth and success. We cover the essential factors, methods and strategies for optimising your marketing spend.

Navigating a recession can be a daunting task. During a recession, most companies reduce their marketing budget or stop marketing altogether. In this blog post, we will discuss marketing strategies that can help businesses navigate a recession, attract customers, and emerge stronger.