From the journal
How to build a high-end salon website
In the beauty and wellness world, your website is often the first point of contact - and first impressions matter more than ever. Your site isn’t just a digital brochure; it’s your brand ambassador, your silent salesperson, and your 24/7 booking assistant.
Bottlenecks at scale: how hidden frictions kills business growth
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Beyond the product: Why modern consumers are buying into a world, not just a brand
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Before the launch: The power of a strategic Coming Soon page
Don’t wait for your full site to go live. A polished Coming Soon page builds trust, captures leads and gives your brand a strong digital start from day one.
The art of a high-converting Call To Action (CTA)
A CTA is more than a digital nudge. Rooted in behavioural psychology principles, it’s a brand touchpoint that signals confidence, clarity and an understanding of what your ideal client desires most. Whether placed on a homepage, embedded in an email or tucked into packaging, the most effective CTAs feel like personal recommendations rather than blunt directives.
Make blogging a business asset (not just another marketing task)
Blogging isn’t just about sharing ideas — it's about building visibility, trust and long-term momentum. Unlike paid advertising, blog content continues to work in the background, compounding over time.
Real estate online: designing digital portfolios that convert
Building a real estate website is a critical step in modernising your real estate brokerage, agent or property management business. A well-designed website is a hub for client engagement, property showcases and lead generation.
Diagnose & fix your website like a pro: A 10-minute UX, CRO & SEO triage
Perform a DIY website audit to ensure your site is fast, secure, and user-friendly. Learn how to check for issues like slow speeds, broken links, SEO performance, and security vulnerabilities. Keep your website in top shape for better conversions and long-term success.
A logo is not your brand: Understanding the bigger picture of your brand elements
Discover why a logo is just the beginning. Learn how brand values, voice and experience shape a memorable brand identity beyond the visual mark.
How to build a butchery website
Even traditional businesses like butcheries need an online presence to stay competitive and grow. A well-designed butchery website can do more than showcase your products. Here’s everything you need to know to build a website for your butchery that works as hard as you do.