Insights
Strategic insights at the intersection of brand, commerce and digital systems
The power of minimalism: Elevating luxury brands online
Discover the power of minimalist web design for both luxury and mainstream brands. Learn how to elevate your brand's aesthetic, enhance user experience and optimise your site for peak performance by embracing curated simplicity and showcasing quality over quantity.
How to build a medical practice website
A compelling medical practice website is essential for attracting patients and building trust. This guide outlines key features to include, from patient data protection, HIPAA, intuitive navigation to secure payment processing to create a standout online presence.
How to automate client bookings on your website
Operations and management are two of the biggest burdens faced by small business owners. Luckily, there are plenty of tools out there that can automate time-consuming operations, management tasks, and even the entire booking process so you don’t have to worry about the details anymore.
How to build a restaurant website
Ready to take your restaurant online? Follow our comprehensive guide to build a restaurant website that attracts customers and gets tables booked.
Don’t forget to update your website footer for the new year
Find out the purpose of that tiny date in your website footer and why it is important to make sure it is up to date!
The future of organic visibility: executive priorities for SEO in 2025
Search Engine Optimisation (SEO) remains a cornerstone for businesses seeking online visibility from their competition. Understanding the intricacies of SEO has never been more crucial.
Why a website backup could save your business
If you own a business, chances are you have a website. And if you have a website, you need to regularly back it up — yet so many businesses fail to do it regularly (if at all). Website backups are like an insurance policy for your site. They protect you in case of an emergency by giving you a copy of your site that you can restore if something goes wrong.
Mistakes that can be avoided with regular website maintenance
Your website is often your brand’s first impression - your digital storefront, sales funnel, and business card rolled into one. But without regular upkeep, even the best-designed site can quietly break down behind the scenes.
Beyond ads: how leading brands use SEO to build sustainable market share
Are you running campaigns and spending money on pricey ad placements but not seeing the impact or return on the investment that you'd hoped for? You're not alone - many business owners find themselves over-investing in ads with limited success.
Your digital emissions: Sources of your digital carbon footprint
Discover how your online work can lead to digital emissions and find out the ways in which you can reduce your carbon footprint. Understand and explore the sources of digital emissions so that you can be a part of a mindful, greener future.
Who is responsible for maintaining a website?
Learn who should be responsible for the maintenance and upkeep of your business website. Find out how to ensure it continues functioning optimally and seamlessly for customers and leads.
Get Your Website Ready for the New Year: Tips and Tricks
Learn how to get your website ready for the new year with this list of tips, tricks, and strategies that can help you make sure your site stays up-to-date.